Follow these steps to begin an effective SEO process for your web site

Creating a website is one process and optimizing website for search engines is an essential part of the whole website project. This process starts from the very beginning and almost never ending process. Successful execution of SEO Projects requires skills in the areas of analysis, research, planning, copy writing and communication.

Whenever we start doing SEO for any website, the whole Search engine optimization (SEO) process is broken into different inter-related phases. So for good ranking in search engines we should plan a clear strategy for SEO. Below is an important checklist for doing SEO of website. This checklist contains many of the website ranking affected factors.

On-Page SEO

Understand the business and targeted market

Before starting a SEO project, it is important to understand and clarify your organization’s overall business strategy. What is the targeted market of your business? In a categorical sense, what type business do you have? Have you created a plan for SEO? What does it say about objectives, strategy and budgets? What is the overall direction of the business and what can SEO contribute? Who are the online competitors of your business?

Keyword research and selection

After understanding the market and business choose appropriate keywords which are suited for your business. Make a list of all important keywords. You should spend some time on this. Think about your keywords rather than just randomly selecting keywords. Make a long list of keywords. After doing this review your list and select the keywords which are most suitable for your business.

Title tag and Meta tag optimization

Make readable and keyword rich title tags. Make sure each and every page have unique title tag. Google will display up to 70 characters maximum in a Page Title when the page is returned in a search query. So, it is best, if for no other reason than so that your page titles don't get truncated and not really make any sense when returned, to keep your page titles at 70 characters maximum.

Make your URLs as short as possible while supplying the most possible relevant information.

In the meta description tag give overview of the web page. Remember, you want different content in your meta tags on every page of your site.

Use the meta keyword tag and add most important keywords from your list as they pertain to the individual page.

Unique Content

Content is one of the most important factors for your website. Write unique content for each page of website. Don’t use copy text for avoiding penalty from search engines. Make your content interesting to your site visitors while still maintaining good keyword density.

Keyword density and placement

While writing content you should keep keyword density in mind. Apply 5% to 8% keyword density in each particular web page.Make sure your keywords are placed in proper manner. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Image Optimization

Search Engines only read textual content on the web pages. If you put images on the website then put alternate text for images so the search engine’s crawler can read it.

Domain Registration

Make sure that your site is registered for a couple of years in advance. When the search engines see a site that is registered for only a year, that site is not seen as being stable. Therefore, the indexing of that site will suffer. It is a simple fix. Ensure that your site is registered for a couple of years in advance.

Off-page SEO

Creation of Quality In bound Links

Directory submission

Directories give one way links for website. Make sure to use quality and niche web directory for website submission. Use High PageRank directories for website submission.

Article Submission

This is a good way to establish yourself as an “Authority” in your field, as well as for creating contextual links for the website and generating external traffic for website.

Press Releases

Write Newsworthy information about your Company and your website. This can give you quality new visitors for shorter time. Some news website give backlinks also.

Also some quality link building techniques

• Forum Posting
• Blog Commenting
• Classified ad creation and posting

The above is not a quick fix. There is no such thing with SEO. In order to be really effective, SEO must be done as an ongoing process. It is something that will involve a lot of work. But by working it diligently, you will see your web site begin to be indexed better and better as time goes by.

< Prev		Next >